Overseas Exhibitions: Showing Our Global Commitment
ISPO Munich 2025 has officially closed, and for RUNTONG & WAYEAH the three days in Munich were both rewarding and instructive. Positioned at booth C2.329-6 from November 30 to December 2, our team welcomed a steady flow of professional buyers, distributors, and brand managers from across Europe as well as North and South America. The conversations were substantive, focused on product performance, supply reliability, and private-label readiness. More importantly, the show validated our decision to bring a broader range of sports protective gear alongside our well-established shoe/footcare lines. Buyers repeatedly emphasized the importance of breathable compression, ergonomic fit, and dependable delivery schedules. These criteria map directly to our strengths: integrated design-to-manufacturing, transparent quality control, and flexible OEM/ODM options tailored to regional needs.
What Visitors Loved
Among the products on display, knee braces, ankle supports, wrist wraps, and compression sleeves drew the most attention. Buyers tested elasticity by hand, checked seam reinforcement, and asked detailed questions about material stacks—particularly SEBS, neoprene, and moisture-wicking elastic fabric. Many visitors came with clear roadmaps: a functional baseline model for mass retail, a premium line with upgraded yarns and 3D knitting, and packaging designed for multilingual markets. The requests reinforced a pattern we observed throughout the hall: brands want reliable families of SKUs—coordinated supports across joints, coherent colorways, and unified packaging—to simplify merchandising and consumer education. We also heard growing interest in use-case communication for running, fitness training, and rehabilitation, with buyers asking for training-room visuals, recovery tips, and in-box fitting guides to improve retail conversion.
What We Learned
Three insights stood out. First, European buyers value comfort science—pressure mapping, breathability, and heat management. Demonstrating why a brace stays in place during a 5-km run matters as much as tensile strength data. Second, buyers appreciate portfolio thinking. Instead of a single hero product, they want coherent ranges that tell a story across sizes, use cases, and price bands. Third, service wins: clear timelines, post-show sampling, and dedicated account follow-up create confidence and shorten decisions. These lessons will guide how we build our 2025–2026 roadmaps and how we prioritize materials, knitting methods, and packaging assets.
Post time: Dec-02-2025
