The Core Ladder: A/B/C/D = One Message, Four Clear Choices
With your A/B/C/D designs plus the YL models shown in the other images, you already have a complete range. The key is to present it as a ladder: space-first choices for tight shoes, performance-first choices for high intensity, and feature choices for comfort/stability messaging.
Why “Series Thinking” Improves Sell-Through in Retail and Wholesale
Many markets introduce carbon plate insoles as a single “high-performance” product, then face the same objections: too thick for some shoes, too stiff for some users, or unclear difference from regular insoles. A series approach solves this. When each model has a clear role—rigidity flagship, ultra-thin low-volume, thin full-length all-rounder, and feature-driven variants—buyers can match products to channels and consumers can choose faster.
A = Rigidity Flagship (Highest Stiffness, More Space Needed)
Use A to anchor a premium performance story. It is the stiffest and most supportive, but needs more shoe space—best for training shoes, some running shoes, and performance sneakers with enough volume.
B = Ultra-Thin Low-Volume Solution (Arch Plate + Poron Forefoot/Heel)
B is the problem-solver for tight shoes, especially football boots. The arch-only plate gives targeted support, while Poron in forefoot and heel keeps the build thin and comfortable.
C/D = Thin Full-Length Carbon (Mainstream Best-Seller Direction)
C/D are broad-compatibility choices: full-length carbon support with a thinner build and softer rigidity compared with A. For wholesalers, this is often the easiest model to scale.
The YL Feature Models: Make Cushioning & Stability Easy to Explain
How to Build a Channel-Ready Range with RUNTONG & WAYEAH
A practical channel-ready lineup can be:
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A as premium flagship (performance story)
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B as low-volume specialist (football boots and tight shoes)
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C/D as mainstream thin full-length (high compatibility)
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YL models as feature-driven options for mass retail messaging
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Post time: Dec-19-2025
